IF YOU WANT TO GROW YOUR INSTAGRAM REACH & FOLLOWERS...

it’s important to understand what things impact your results and engagement.

WATCH TIME

the longer people spend on your content, the more likely it will get pushed out to more people. This is why they say reels that are shorter tend to reach better (6-7 seconds). This is also why it's important to ensure you have a strong hook and have captions that your users can read throughout the video to keep people engaged. Also, having unique effects that capture the users attention in a fun way keeps the content exciting and will give them even more of a reason to share it!

SAVES & SHARES

This is how Instagram determines if they're going to push your content out to a wider audience beyond your followers. This is why it's very important to create content that will resonate with people enough that they are going to want to share it with their friends or save it as inspiration for themselves to go back to later. TIP: add a CTA to every post that encourages your audience to share & save it!

Every Detail Matters..Take your time!

TIME YOU POST

last year when Instagram re-structured the algorithm, they made it so that your content will likely show up in your followers feed in chronological order along with a mix of recommended new content. This is why it's important to post at active times because you want to ensure your posts don't get lost as more people post after you. Tip: follow your insights or watch for trends with previous content that you have posted.

KEYWORDS

Instagrams goal is to become more like a google search engine. They want users to feel they can search & find anything they are looking for. This is why its very important to consider what keywords you're using in your content and captions so that it reaches the RIGHt audience. Also why hashtags still help you!!

CONSISTENCY

the less you post, the less Instagram will show your content to your followers. Why? Because they take this as a sign that you aren't active & want to give the people the opportunity who are showing up consistently to be seen. This is also why it's important to have structure & a weekly strategy you can follow. The more consistent you can be with the type of content you are sharing, the better results you'll see!!