ARE YOU LOST WITH WHAT TO POST?
- petrakpearce
- Aug 9, 2023
- 2 min read
5 ideas to spice up your content marketing and get CLEAR on what to say.
Maybe you're overwhelmed with ideas or you spend too many hours on your social media content creation with little to no results...
Maybe you're dreading writing content for Instagram weekly and never feel really great about your posts anyway...
This is more common than you think!!
Niching down your messaging can be a daunting task but if you don't do it, you'll end up feeling like the above. Overwhelmed, confused, and unclear.
We totally get this struggle and this is why we're going to give you 5 tips on how to make content creation easier for you as a small business owner!
Here are 5 ACTION STEPS that you can do so that you will:
Get clear on your messaging
Be excited and inspired to post
Create content that is captivating and actually converts
Spend LESS TIME creating content
Continue reading below...
ONE
Answer this Question:
If you had the opportunity to stand in front of 500 people or more and could only share one short statement as to what your mission or purpose is, what would you say?
Whatever that is, you can use it as your brand's messaging compass.
TWO
Pick 2-3 topics that you want to be known for.
Imagine somebody refers to you as "best in the world" related to your niche - what would it be? Consistently create content around those topics ONLY.
You can then repurpose messaging in different ways and formats.
THREE
Ask questions on stories and talk about themes that your audience cares for.
What themes pop up consistently? Active listening will improve your marketing content marjorly. Market research is always going to give you valuable insights into your audience's needs, struggles, and interests.
Use questions on stories and chats in the DM's to learn what your followers like and want support within your industry.
FOUR
Channel your ideas and thoughts into your notes on your phone/computer.
Don't overthink writing it out perfectly to start! By jotting down whatever comes to mind, your content will become that much more authentic.
You can go back later to edit and refine!
FIVE
Make folders for inspiration on IG
When scrolling, make sure you have a folder to save posts and reels into to help you organize ideas for your own social media content! Then you can later come back during creation time and be inspired by those posts you saved.
MORE SUPPORT
If the action tips above for when you feel lost with what to post were helpful to you, then you should most definitely have read our other blog posts on content creation and social media tips.
We are always here to answer any questions you may have. And, if you are feeling like "Okay this was a start BUT I am confused about my messaging and lost about WHAT to even post right now...", then maybe our 1:1 coaching program might be for you.
Together, we will redefine your brand's purpose, what to share to attract those ideal clients, and teach you the in's and out's of social media so you can rock it yourself in the future!
We love to tell captivating brand stories that convey your big, impactful visions and connect you with your audience through storytelling. Let's take your socials to the next level!!
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