3 Things You Need to Know To Create Your Visual Brand Style on Social Media
- petrakpearce
- Mar 2, 2024
- 3 min read
A social media presence today is like a business card in 2010 - by showing a cohesive vibe, visitors should know immediately what your business is about and whether it is for THEM. Needless to say - your visual brand style is everything in that matter.
If you're a small business owner needing clarity on where to start on refining your visual branding this year... this quick read is for you!
Hey! Whether you're starting from scratch or giving your brand identity a little update, having a solid visual brand style is key to succeed on social media.
At Just Peachy Social, we believe your online presence should both make people feel right at home as in “OMG, I love her vibe!” but also illustrate your expertise – inviting them to binge all your content and be stoked to see more every day!
Let's dive into 3 things you need to know to create a visual brand style that resonates with your audience and feels true to who you are.
(Wanted to know how to create scroll-stop-worthy videos that make your audience relate on a deep level? Check out this blog post)
1: What Feeling Do You Want Your Page To Convey?
First impressions count, right? When someone lands on your page, you want them to feel a connection. It could be cozy, playful, or sophisticated – whatever suits your brand's personality. At Just Peachy Social, we aim for a vibe that's inspiring and relatable, making people feel seen and uplifted.
2. Why Branding & Visuals are Worth the Time and Money
Investing in a solid brand style is going to benefit your business for several reasons:
Differentiation: Good branding helps your business stand out in the crowded social space by showing your unique identity.
Recognition: Consistent branding on your social accounts makes your brand recognizable and so easier for people to remember (and you’ll be more likely to be top of mind)
Trust and Credibility: Professional and authentic branding makes you more credible, building trust with (potential) followers.
Emotional Connection: If you choose the right visuals and colours for your branding, it creates an instant emotional connection with your audience, more than words ever could.
Long-term ROI: While you may need to invest initially, strong branding truly pays for itself and contributes to long-term success and growth for all the reasons above.
3. Prompts for Creating Your Visual Brand Style
When working on your visuals and branding, ask yourself:
Who is my target audience, and what do they like? Understanding their preferences, needs, desires and vibe is crucial for creating aesthetics that resonate.
What colours and visuals reflect my brand's values and personality? Let your brand's identity shine through in your visuals. First, be clear on your values, and then use them to search for images that reflect the exact feeling.
Need inspiration? Browse Pinterest and create a mood board with your favourite photos, colours and even fonts! Experiment with different styles until you find what works for you. We have a Pinterest board FULL of IG feed and brand identity inspiration, please go have a look if you’re lost with where to start!
To sum it up, creating your visual brand style is such an exciting and fun journey, probably one of our favourite things at Just Peachy. It’s not only an avenue to more credibility to your brand but also a way to be creative and express yourself - especially as a small business owner.
WORK WITH US!
When you become a social media management client at the Just Peachy, you'll experience us as specialists in adapting your unique style and creating content that is true to your brand's essence.
If you want to partner up with an agency that you can trust to take care of your Instagram, TikTok, Pinterest or even Newsletters, our promise is to create aesthetic and captivating content that will grab your followers attention and make them fall even more in love with your business!
If you are interested, please inquire below. We’d love to hear from you!
Was this blog helpful? We'd love to know! Send us a message via IG @justpeachysocial and let us know where you're still struggling and what inspired you today :).
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