INSTAGRAM: Are you noticing a decline in your reach and engagement??

Don’t worry…You're not alone. Many business owners have experienced a dip in these areas in 2022 due to a variety of factors such as algorithm changes and increased competition on the platform.

But don't despair! We're here to help you with a fresh perspective on your strategy for 2023.

Keep reading below to learn 5 things you should consider to help boost your engagement and reach.

1. Accept that IG numbers are going to ebb and flow...

Accepting that what once used to work for you may not work anymore! Just like anything in life, when things change, you need to be open and willing to change and adapt too. Instagram has added a ton of new features over the last year and it’s important you adapt your strategy to these changes over time too.

It's also very natural for your engagement to ebb & flow, so don’t take it so personally if you’re thinking it must only be you struggling.

2. Switch up posting times and frequency!

Try switching up your posting frequency & what times you are posting! The more you post, the more likely you'll achieve higher growth quicker. If posting every day is not realistic for you, accept that this may take a bit more time to increase!

Experimenting with different times of day is also very important in order for you to understand what active times may be best for you. If you aren’t sure what those are, you can check your Instagram insights under followers to see what it suggests for you.

2. Expand brand awareness and expand to other platforms!

Have you started expanding to other platforms like TIKTOK & PINTEREST? It's good to expand your reach to new channels to help you increase your brand awareness and overall website SEO to ultimately help you attract new clients from different places.

If you aren’t using these channels, you’re missing out on more eyes on you!

4. Are you in need of a rebrand?

When was the last time you re-branded? Maybe this is a good time to do a refresh to make sure your content is visually appealing & easy to read! Your visual aesthetic on Instagram is so important because you only have 2-4 seconds to grab someone's attention when they approach your page or content.

See below examples of our in-house designs. We offer graphics creation and content management so that you can show up with confidence and peace on your socials whilst attracting high-value clients! Read more about our services here.

5. Get an expert's eyes on your account + strategy...

If you’re tired of feeling stuck in the vicious cycle of not seeing results... it may be a good time to invest in social media support! Sometimes having a fresh set of eyes on your account & strategy is all you need to move forward with confidence.

Especially if you rely on Instagram to generate your client leads, this investment should be a top priority.

At JUSTPEACHY we love creating powerful strategies that suit your needs and audience specifically, simply book a free discovery call and we can chat more about how we can enhance your content and make IG SO much easier for you.

If you resonate with this and found these tips helpful - we’d love to hear from you in the comments below!