STORYTELLING: The secret to viral content on TIKTOK and Instagram...
- petrakpearce
- Jan 12, 2023
- 2 min read
What even is storytelling and how do you *tell stories* powerfully through your content on social media?
First, think about it like this…
When you read a book, it always has a beginning, a middle, and an end.
The same goes for movies & tv shows.
You want to approach your content creation using a narrative structure to help keep your audience engaged throughout an entire video.
Keep reading below to learn the 4 steps you can take to improve your storytelling with your content in 2023!
Here's what you need to know:
Get people's attention
Before you create the content, think about what the story is that you want to tell and how you can use keywords within the first 2 seconds that will compel your audience to keep watching. Remember, pain points and reliability are KEY to grabbing their attention.
Get clear on the message (and make it a story)
Create your narrative structure with your copy/messaging FIRST (write out the beginning, middle, and end) and ensure you’re using keywords that people would ideally search for. Keep it simple (an ideal length for a video is 12-15 seconds).
Focus on visuals
Find your imagery that helps TELL this story visually (photos, videos, etc) and then figure out what type of content could serve as a framework. For example:
a voice-over vlog style
a green screen talking video
a carousel with text & imagery
music with only photos/videos
Experiment and repeat what works
Experiment with different types of content with the same story to see what lands best with your audience and to help you identify if you have a particular strength with HOW you are sharing this story.
Storytelling is so important today in order to achieve high reach with videos and content on your social media channels...
Want to tell visual stories but don't know how to make them look "IG-worthy?" - Check out our recent blog post on how to make more high-quality videos for higher engagement!
Give your audience a reason to save and share
By sharing more powerful stories, your audience will relate more and feel connected to your brand. This will, without a doubt, make them want to save it and share it with all their friends too.
Saves & Shares are HOW you achieve viral content - so you need to ensure you’re creating content that people will feel called to do this if your goal is to achieve high reach.
Before you post next - ask yourself these 3 questions:
Is this post telling a clear story?
Can my ideal audience easily relate to this message?
Is this post so good that people will want to share it with their stories or save it as inspo for later?
If this was helpful, we want to hear from you! Let's connect on Instagram @justpeachysocial where we share our social media knowledge daily!
Work with us 1:1
If you're feeling overwhelmed right now, and really just want to sit down 1:1 with an expert who can help you make the most of your content game, we got you. Go ahead and book a strategy session with us - we LOVE getting deep and helping you and your brand specifically to increase impact with the power of social media.
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