Social Media Trends 2024: How You’ll Stay Relevant
- petrakpearce
- Jan 4, 2024
- 3 min read
Our Top Tips For Small Business Owners as a Social Media Management Agency
Happy New Year! With your vision board ready as your desktop or phone background, ready for the next 30-day yoga or pilates challenge, and overall a need for some good healthy foods after a lot of, well delicious but maybe not nutritious meals…. What else could there be to start fresh?
You got it. A little social media, business, and strategy over-hall!
At Just Peachy, we LOVE the big vision stuff - the brainstorming, the planning, the GROWTH!
So with that, we have some predictions on 2024 social media trends that you most definitely want to include in your strategy.
(Are you stuck on the strategy part? Check out the blog on the left here). Ready? Let’s see what this new year may have in store for the social media landscape and how you can use it to your advantage!
1. Authenticity is cool now (Thanks, Gen Z)
First off, keep an eye on YouTube Shorts. They’re most likely to gain traction, offering a new avenue for content creators and businesses to reach wider audiences. And guess what? Instagram might surprise us by prioritizing longer-form, raw, and real-time content over the highly curated posts we're used to. We’re here for it!
2. We’re officially over influencers.
Another major observation: People are over influencers. They don’t buy the typical product placements ( = promotions) anymore. Authenticity is on the rise and brands are seeking individuals who connect beyond showcasing fashion and products – those who live their brand values and engage in diverse activities, maybe even sell their own products or services.
3. Voice-Over and Green Screens Gaining Popularity
Speaking of authenticity: talking videos with green screens and voice-over vlogs are taking the spotlight in 2024. It’s already been popular on TikTok for a while, and is expected to move onto Instagram. Try a voice-over vlog as a storytelling technique to boost engagement and visibility!
4. Do your own research if you want to stay relevant
Our top advice for any business owner to stay relevant is to keep a close eye on YouTube and TikTok. That's where the latest updates and trends tend to pop up.
5. The question every industry expert is asked right now: What about AI?
The big questions in ANY room around business right now… AI is here to stay and will likely further influence content creation. We’ll hopefully see more AI in video content creation to streamline processes that can be quite finicky. We’ve all been there, adjusting the perfect transition, a matter of seconds, all relying on the finesse of our fingertips 😅. Also, we can expect AI to play a significant role in managing social media interactions, like replying to DMs and comments!
So, there you have it, a sneak peek into what 2024 might bring in the realm of social media. If you're looking to create a strategy for the next few months of 2024 but every time you start and you’ve drunken half your coffee but still stare at an empty page… read this blog and get our approach at the agency on how to attract those ideal leads on IG and Co in the new year!
WORK WITH US!
If you’ve been in business for at least one year and are clear on who you are as a brand and what you offer, we would love to support you with creating meaningful strategies that connect you more deeply with your people, foster trust and bring in aligned leads.
We can chat about what that looks like specifically for your business after submitting your application to work with us in 2024 below. We’d love to hear from you!!
Was this blog helpful? We'd love to know! Send us a message via IG @justpeachysocial and let us know where you're still struggling and what inspired you today :).
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