Weekly Content Prompts for Small Business Owners
- petrakpearce
- Oct 5, 2023
- 3 min read
Yes, you just got permission to end the overwhelm and use these over and over again on your socials...
🙋🏼♀️Raise your hand if you often find yourself feeling overwhelmed or stuck when it comes to creating content for your business...
Don't worry - you're not alone! 🫶🏻 This is one of the biggest challenges that people face when it comes to social media.
In today's digital age, content is what brings traction to your online presence. We get it, as a small business owner trying to navigate the world of social media, the struggle is honestly real.
It can be extremely overwhelming to figure out what to share, especially if you're currently managing your social media channels by yourself. (Wait, want to get rid of the headache that IG can be? Check out how to work with us as your agency.)
It's one thing to physically keep up with creating the content yourself to stay consistent, let alone come up with ideas and a strategy that will land with your audience! 😅
But say no to overwhelm!! We have two essential pieces of advice for you if this resonates with you right now👇🏻
🤍Save the content strategy prompts below to help you later!
🤍Consider working with us as your trusted agency to assist you with your ideas, strategy, AND implementation.
We’d love to work with you and learn more about your brand… Currently we're adding applicants for social media management in 2024 to our waitlist! We’ve been busy! So if support with your Instagram, TikTok and/or Pinterest is something that you feel you *must have* moving into the next level of your biz in 2024… apply here!
So you can focus on what you do best and we take care of the rest.
Okay people.. Before we get into the highly anticipated prompts PLEASE remember:
Creating content isn't just about posting pretty pictures or witty captions. It's about connecting with your audience, sharing your brand story, and ultimately driving results for your business. You must have clarity on the following aspects to create a successful social media strategy.
1. Know Your Audience (Like Really Know Them)
Your content should ALWAYS revolve around your audience's needs, interests, and pain points. Start by creating detailed buyer personas to understand who your ideal customers are. Where are they now? And where do they want to be? This is how you make your content resonate with your people.
2. Craft Clear and Consistent Messaging
Your brand messaging should be crystal clear. What do you stand for, and what value do you provide? Your audience should know your brand's personality and values through your content. Once you have your messaging down, rinse and repeat: find a thousand ways to say the same thing in different ways.
3. Solve Problems and stop talking about yourself!!
Content creation isn't just about promoting your products or services. It's about solving problems for your audience. Identify their pain points and create content that offers solutions. This not only engages your audience but also establishes your expertise in your industry.
4. Experiment with Content Formats
Different people like to engage with different content formats. Some prefer visual content like videos and images, while others enjoy reading more detailed education you’d find in carousels. Just monitor what content performs best for you through your analytics and do more of it!
5. Stay consistent
Consistency is the secret sauce of content success. Plan a content calendar that outlines when and what you'll post. Set achievable goals for content frequency, and stick to your schedule. Your audience will come to expect your content and trust your brand more because of it.
Got it? Okay let’s move on to our content strategy prompts:
Pssst: add it to your Pinterest to come to back later!!
Content creation shouldn't evoke fight or flight in you...
Don't let social media posts hold you back from being motivated in your business.
YES, content marketing is one part of it but focus on how you can make it fun for you. Maybe put some vibey tunes on or scroll Pinterest for inspiration (and use the prompts above, obviously)
Embrace it as an opportunity to connect with your audience and grow your brand. 🫶🏻 Remember to save the questions above as yourcompass and read through our other blogs below to make content creation THE most fun for you.
On the blog:
And if you have any questions, come follow us @justpeachysocial on Instagram and send us a DM!
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